Enjoy a behind-the-scenes look at the inspiration behind the exclusive new typeface for Thomas Nelson's NKJV Comfort Print® Bibles. Crafted with great precision and purpose, the typeface serves the sacred and beautiful text using the latest in the art and science of font design, allowing your eyes to flow smoothly over the text and absorb Scripture more readily.

To learn more about NKJV Comfort Print Bibles visit: http://media.harpercollinschristian.com/page/comfort-print-bibles/?utm_source=youtube&utm_medium=video&utm_campaign=nkjv

Transcript:

Daniel Marrs (Thomas Nelson): People have always sensed that there’s a connection between the sacred and the beautiful.We believe that Scripture is uniquely sacred and beautiful. It’s not just a collection of words. It’s God’s living message to a world He loves. As Bible publishers, we care deeply about the stewardship of this book. We think it’s a good thing when the beauty of the message is reflected in the physical form of the book. And choosing the right typeface is one small piece of that desire.

Nikki Getman (Thomas Nelson): When the team here at HarperCollins Christian Publishing commissioned new typefaces for our major Bible translations, we knew two things: First, each typeface should reflect Scripture’s beauty. Second, we knew we wanted to work with the best Bible font design firm in the world.

Klaus Eric Krogh (2K Denmark): My life’s work has been the art and craft of designing Bibles. And creating Bible fonts has been a central part of that. My desire has always been to create the most beautiful and readable Bibles imaginable.

Daniel Marrs (Thomas Nelson): The story and character of the NKJV really provides the inspiration for the typeface. It’s an extraordinarily accurate, beautiful translation, produced over the course of 7 years by an international team of 130 Bible scholars and church leaders.

It uniquely reflects the majesty of the 1611 King James Version--the cadence and poetry of the language, the literary quality--and yet it’s thoroughly contemporary; it resonates with today’s readers.