On October 4, 2010 at Convocation, North America's largest weekly gathering of Christian students, Hollywood producer, speaker, author and media consultant Dr. Phil Cooke demonstrated to students the need for more quality Christian work in the media. Cooke said his passion in life is to motivate and inspire Christian believers to be more creative, because we serve God the Creator.

Cooke is the founder of Cooke Pictures, a Christian production and media consulting company based in Santa Monica, Calif., that helps churches and ministries use media more effectively. He is also a founding partner in the commercial consulting company TWC Films, which produced two commercials that aired during the 2008 Super Bowl.