How To Give Your Customer a Good Buying Experience
Today I want to give a case study from a recent shopping experience that I think we can all learn from. Online sales were up 44% this year, so as business owners, we need to make sure we are giving our online customers the best buying experience possible so we can keep our revenue high. If you aren't getting the sales you want, I am going to give you three checks you can do on your shop's buying experience to increase your sales.
Hit the Highlights
(2:22) A case study for how NOT to conduct online business.
(11:50) Why you need a seamless checkout process.
(12:33) The right way to handle customer service issues.
(13:45) The right email strategy for cart abandonment.
3 Things to Remember
1. Make it easy for your customer to buy your product.
2. The customer isn't always right, but the customer is always paying.
3. Have a good email strategy.
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